Action List Builder
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KOA
APPROVEDVENDOR

Run powerful ‘set and forget’ email campaigns with daily K2 data

Action List Builder is the automated bridge between K2 and Constant Contact. It’s a revenue generating machine that puts your marketing offers in front of the right guests at the right time.

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HOW IT WORKS

Set Up Once, Runs Every Night

1

Your Data Arrives

Your daily K2 reservation feed lands automatically. Nothing for you to do.

2

Action List Builder Does The Work

Every reservation is cleaned, deduplicated, and tagged with distance from your park. Unsubscribes and no-email flags are filtered out.

3

Your Lists Refresh

Sixteen guest segments are rebuilt and pushed into your own Constant Contact account.

4

Your Emails Go Out

Constant Contact emails each new guest as they land on a list — using the templates and automations you only have to set up once.

PROVEN RESULTS

Real Revenue, Real Parks

“Our spring and summer automated campaigns brought in over $11K in attributed bookings across 2 parks.”
— Fred Prichard, KOA Franchise Owner and Business Coach
“In 6 months of operation, ALB has generated just over $100K in new revenue across our portfolio of parks.”
— Rachel Williamson, Marketing Manager, KCN Campgrounds

WHAT IT DOES

Six Things You Never Have To Do Again

Everything you need to automate campground email marketing — from data ingestion to Constant Contact sync.

Automated Daily Sync

Reservation data is pulled automatically from the KOA system every morning, segmented into campaign lists, and pushed straight to Constant Contact — before your first cup of coffee.

Smart Segmentation

Every list is tuned to your park during onboarding — your local radius, your season, your rebook windows.

Constant Contact Integration

Lists sync directly to your campground’s Constant Contact account. Your existing mailer automations and email templates keep working — we just fill them with the right guests.

Guest Deduplication

One email per guest per campaign. No duplicate sends, no unsubscribe violations.

Geographic Targeting

Miles Out calculation segments guests by Local, Regional, and National — drive-market campaigns that actually work.

Real-Time Dashboard

See every sync, every campaign count, every contact list — all from one dashboard. Know exactly what happened overnight.

THE 16 CAMPAIGN LISTS

Built And Ready On Day One

Advance Planner
Arriving Guests
Cancelled Rebook
Checked-Out Rebook
Couples Getaway
Discount-Driven
Extend Your Stay
Full-Price Guests
Furry Friend Love
Kid Love (Rebook)
Kid Love (Upcoming)
Local Guest Rebook
Rebook
Regional Guest Rebook
Weekend Getaway
Win-Back

Custom lists included — if the data’s in your feed, we’ll build it.

WHAT’S INCLUDED

Everything You Need, Nothing You Don’t

Nightly List Rebuilds

All 16 campaign lists refreshed every night from your latest reservation data.

Custom Lists

If the data’s in your feed, we’ll build the segment you want.

Your Own Dashboard

See every sync, every list, every count, so you know exactly what happened overnight.

Connection And Setup

We connect Constant Contact and get your lists flowing. You don’t touch a spreadsheet.

3 Support Hours A Month

Direct access when you need a change, a new list, or a question answered.

Requires a Constant Contact account and your K2 data feed. You build your email templates once — we handle everything else, every night.

GET STARTED

Let’s Get Your Lists Running

Setup takes 1–2 days once your K2 data feed is provisioned.